Social Media Advertising

Twitter, Facebook, Yahoo, YouTube, Blogs
Social networking websites allow individuals to interact with one another and build relationships. When Services, products or companies join those sites, people can interact with the service, product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions.
Social networking sites like Twitter, Facebook, YouTube and blogs allow individual followers to “retweet” or “repost” comments made by the product or service being promoted. By repeating the message, all of the users connections are able to see the message,therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product or service  is being put out there and is getting repeated, more traffic is brought to the product/service/company.
 
Through social networking sites, products/services/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.


Twitter
Twitter allows companies to promote products on an individual level. The use of a product can be explained in short messages that followers are more likely to read. These messages appear on followers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.

Facebook
Facebook profiles are more detailed than Twitter. They allow a product to provide videos, photos, and longer descriptions. Videos can show when a product can be used as well as how to use it. It can include testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product’s Twitter page as well as send out event reminders. Facebook promotes a product in real-time and brings customers in.

Blogs
Blogs like this one allow a product, service or company to provide longer descriptions of products or services. The longer description can include reasoning and uses. It can include testimonials and can link to and from Facebook and Twitter pages. Blogs can be updated frequently and are promotional techniques for keeping customers.

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